Social Media Specialist

Florida Farm Bureau Federation is currently seeking an enthusiastic and highly motivated Social Media Specialist. The Social Media Specialist will develop and execute strategic social media plans and campaigns that support the organization’s priorities while maintaining a unified brand, voice, and tone across all social platforms.

Success in this position requires that the employee be self-motivated, exercises independent judgment in determining content planning, audience engagement and analysis of platform performance.

The listed pay range is the starting salary for the position.

At Florida Farm Bureau Federation, you will be part of the state’s oldest and largest agricultural organization representing 132,000 member families. You will be inspired to share in one voice focused on the future of what we eat, wear, and use every day so that agriculture thrives for future generations.

Why Florida Farm Bureau Federation?

• You’ll be advocating on behalf of Florida’s farmers and ranchers.
• Your efforts will help ensure locally grown, healthy food options are available for families.
• You get to work with a passionate team of professionals and advocates.
• You’ll have a positive work environment with supportive managers and teammates.
• You will experience the reward of assisting in the healthy future of what we eat.
• You will be part of a company that invests in you!

At Florida Farm Bureau Federation, we understand that attracting the best talent requires more than just a challenging role. That’s why we offer a comprehensive benefits package designed to enrich your life both in and out of the office. We offer a competitive salary and a comprehensive benefits package including:

• 401k Retirement Plan: You will be able to participate in a 401k retirement program with a company match of up to 4% of your annual, eligible gross wages. An annual employer contribution will also be added for all eligible employees each year.
• Company Vehicle: You will be provided a company vehicle that can be utilized for personal use.
• Professional Development: You will have the opportunity to obtain special training and enjoy an annual staff retreat paid for by the company.
• Paid Time Off: As a new employee, you will receive 19 PTO days per year.
• Paid Holidays: You will receive at least 9 paid holidays per year.
• Health Insurance: You will have the opportunity to enroll in health insurance with several options to choose from.
• Other Insurance: You will be able to enroll in other group insurance benefits such as dental, vision, life, disability, other supplemental benefits.
• Flexible Spending Account! You will have the option to have a Flexible Spending Account.
• And there’s more! Your insurance benefits become effective the first of the month following your employment start date!

Your key responsibilities will include:

• Develop and execute strategic social media plans and campaigns that support the organization’s priorities, mission and vision
• Manage social media communications during organizational events, advocacy initiatives and emerging issues with discretion and sound judgment
• Ensure a unified brand, voice and tone across all social media channels including Facebook, X, LinkedIn and Instagram
• Advise leadership and staff on best practices, emerging trends and digital communication opportunities
• Analyze social media data and audience insights to develop recommendations that influence communication strategies
• Create and edit social media content within the established brand, exercising discretion in content selection, timing and messaging
• Interact with users and respond to social media messages, inquiries, and comments in a timely manner
• Collaborate with department managers to identify communication priorities and develop integrated digital communication strategies
• Create and distribute social media toolkits for county Farm Bureaus
• Conduct social media workshops for county Farm Bureaus
• Represent Farm Bureau at events as media personnel
• Provide research assistance on assigned topics
• Assist in proofreading items for the Public Relations Department
• Serve as a staff photographer, when needed
• Perform other duties, as assigned

To thrive in this role, you’ll need:

• Four-year college degree (major study in journalism, public relations or related discipline preferred) or an equivalent combination of education and experience.
• Proficiency in software such as Microsoft Office, Adobe Creative Suite and/or Affinity/Canva programs, and social media monitoring tools, such as HubSpot and Buffer, is essential.
• Travel within the state or elsewhere may be required to support specific Farm Bureau events.
• A willingness to work nights and/or weekends may include overnight travel.
• Ability to read and understand basic instructions, short correspondence, and memos.
• Capable of composing simple correspondence.
• Effective in presenting information to individuals and small groups, including customers, clients, and colleagues.
• Competency in applying basic mathematical concepts.
• Ability to perform mathematical operations relevant to daily job functions.
• Skilled in solving practical problems and interpreting instructions provided in written, oral, or other formats.
• Strong proactive mindset and the ability to foster positive experiences for others.
• High emotional intelligence is critical for building productive relationships with members and team members.

Physical Demands

The physical requirements outlined here are representative of those needed to perform the essentialduties of the role. Reasonable accommodations may be provided for individuals with disabilities.

• Regularly required to sit, use hands and fingers for handling objects or tools, reach with arms, and communicate effectively.
• Frequently required to stand and walk.
• Occasionally required to stoop, kneel, crouch, or crawl.
• Must be able to lift and/or move up to 20 pounds frequently.
• Visual abilities needed include close vision, distance vision, color vision, peripheral vision, depth perception, and focus adjustment.

Florida Farm Bureau Federation provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Job Type: Full-time

Pay: $47,128.00 – $70,675.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Application Question(s):

• Do you possess a four-year college degree or have equivalent combination of college education and experience?

License/Certification:

• Florida Driver’s License (Required)

Ability to Commute:

• Gainesville, FL 32608 (Required)

Work Location: In person