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Cattle Selection to Meet Consumer Needs

Florida currently ranks 13th nationwide in cattle production and is predominately a cow-calf state. Production practices are based on what works for each producer and vary across the industry. Selection for end-product traits is necessary to meet the needs of consumers, but beef producers have to find a balance to make the cow-calf industry sustainable while satisfying various consumer preferences.

The Beef Improvement Federation published the article, “Targeting Selection to Meet Consumer Demands” Dr. Jennifer Bormann proposes a static terminal breeding system to produce the desired end product.

Visit the Drovers website to learn more: https://www.drovers.com/news/beef-production/targeting-selection-meet-consumer-demands